A quality product capable of satisfying the customers it is aimed and very important for brands. But it is not worth having the best product if it does not look as good, or even better, than it is.
The product must convince when it is used, this is the key for built customer loyalty, but in order to end up using it and verifying its goodness, it is important to buy it first. And, to get the purchase, the product must attract the attention of the customer at the point of Ya sale.
If time and money have been invested in achieving a quality product , it cannot be presented in any form, it needs a packaging that makes it stand out from the first moment and ensures that it does not go unnoticed in a market as competitive as the current one.
Having the best professionals specialized in the design and manufacture of products packaging, is basic to ensure that the product has the look it deserves.
Specialization will also be fundamental when you want to renew the image of an already known product, in order to capture the attention of a buyer who lets himself be seduced by the new and demands that brands surprise him from time to time, in order to maintain his loyalty.
Love at first sight
There are products that seek a special connection with the customer. It is love at first sight or, at least, an attraction that makes the buyer choose the product to see it up close, study what it offers and assess whether or not he wants to take it home. To make this happen when the offer is very wide, is not an easy task, this is one of the main missions that has the packaging .
A packaging capable of making the buyer’s view stop on the product is a successful packaging. Since, once the attention is captured, the customer values it and the possibilities of the purchase increase exponentially.
All the senses participate, that is why packaging does not only have a visual component, it also plays with the textures and sensations it produces in the possible buyer, inviting him to fall in love with the product and finally make the purchase.
To stand out in order to be known
When a product does not yet have a defined market or a niche of loyal buyers, it must be known. That’s what television, press and Internet marketing campaigns are for, but the promotion carried out at the point of sale is also basic.
A striking packaging, which differs from the rest and can capture the attention of who is taking a look, either by browsing or because you have not decided what product to buy yet, plays a very important role in publicizing the article.
For this reason, when packaging design is carried out, factors as important as the type of audience to be reached and the type of message to be conveyed are taken into account: luxury, exclusivity, fun, efficiency…
In this way, it is possible to capture the attention, precisely, of the segment of buyers who might be more interested in the article and who fit in with the approaches of the campaign. Although this is carefully studied, sometimes surprising things happen and an article designed for a specific audience ends up attracting the attention of groups of buyers who, in principle, were not the potential customers the brand was thinking of.
Locate the product at a glance
When a customer is shopping, it may be the case that he comes up with a certain idea: he wants a brand he knows and trusts. But when arriving at the establishment the great amount of stimuli, cause that client, ends up departing from his original idea, if he does not quickly locate what he is looking for.
The longer it takes for a customer to see what he wants to buy, the greater the chances of another product attracting his attention. It deviates from its objective, and ends up acquiring another different article that captures more interest, either for a striking packaging, for its design or for the promotion it advertises.
Therefore, it is essential that the buyer can quickly identify the item he has in mind and for this to be possible, the role of packaging is very important. An original, unique and different packaging will make it easy to find the article among a large number of options and, if possible, at first glance.
